As you know, I started sirena + the sea in 2014 over 3 years ago when I was living on the North Shore of Oahu and running the visual merchandising for the Tiffany and Co. stores in Hawaii and Guam. I was on the Big Island in February 2014 for the moment of inception when the seed was planted. Shortly after in March I manifested getting fired from Tiffany and Co. and the rest is history. My boyfriend asks me if I manifested it or was late one too many times. My response, "What's the difference I still co-conspired in my own demise so I could rise." And, a week before said firing I told my neighbor that I was DYING. I said to him, "I need to be designing, writing, reading yoga-ing, meditating, dreaming, creating, surfing, and traveling everyday. His response, "Aren't you being a little dramatic?" One week later I was canned and I have been doing that everyday since. You can read a little more about that part of the story here: https://sirenaandthesea.com/pages/the-story.
Join the resistance, damn the man, and revolt until you rule. Sirena + the sea is not just here to be another brand clogging your feed with material consumerism or the same shit different handle. We are a vision, a message, and a revolution from the ground up. As we like to say grassroots is the new black. There is no major funding, no fancy office space, we are bootstrapped and that is how we like it. We believe the only way to change the world order is to take down the corporation and greed. And when I say "we", I am not referring to my team of employees -- it is just me, my dog, my man, and a few studio fairies and good friends that help me get the job done.
#freespirit got me thinking. To declare oneself a “true free spirit” is a grandiose gesture. It’s to align with surface, tangible, and superficial things. In truth, the meaning and depth of being a free spirit holds with it so much more than most of us will know in this life, or in lives to come. A majority of souls will take longer for a plethora of reasons, but notably, because of a lack of forgiveness paired with appropriate boundaries and self security. A free spirit is the most rare form of existence you can find or achieve. “Who and what are free spirits?” you may ask. Certainly not I.
It's all a mystery. Day by day. You are born, again and again, on this Earth. Smoke and Mirrors, perhaps? It was lifetimes ago. It only feels like the beginning of it all. You wonder though, really, “How long have you been running?”
I sit on my rock one last time. The sea is flat, and winter is on its way. I imagine the sounds of the waves like a freight train hitting the outer reefs as I peacefully sleep through the night, and later waking up to the intoxicating smell of thick ocean mist and blossoming plumeria.
I stood there at the show, The Head and the Heart─July 30, 2014, in the middle of the crowd. I wanted no part of anyone. No spoken words, only sounds and vibrations. Only lyrics. The feelings: mine and those of the music. With no resistance to what was flooding toward me and no time to process that it was the moment I had been waiting for....the universe spoke. My next move was revealed. The path unfolds...do I dare?
0 to 60 in 3.5// Driving down, back to the country, in my speedy, little bug, up and down the winding plantation road taking me home. TV on the Radio blares through my blown out speakers. 8pm. With headlights in the distance, I’m intoxicated by the dewy smell of pineapple and the buzz of my fiery dreams.
Have you ever experienced the moment in your life where the seasons change, the page turns, and you have that overwhelming sense of certainty that you have just walked through the rabbit hole into your next chapter and your wildest dreams?